Providing a Unified Trade System for the distribution of e-Coupons and e-Vouchers

RegiSoft's World Trade Server™ is an award winning back-office application, written in Java, designed to create value-added services (VAS) in the form of m-Coupons, m-Vouchers and m-Tickets for mobile and e-commerce. The World Trade Server™'s unique features distribute these VAS throughout Internet and wireless protocols arriving to consumers' Internet-enabled and cellular devices, redeemable at web sites and brick-and-mortar locations. Answering to market needs for customizable B2B relationships, the World Trade Server™ creates a flexible standard for the establishment of multi-tier business relationships with its Unified Trading System. This flexibility enables vendors to handle transaction growth with the same system. Several marketing surveys have demonstrated that consumers want the 'opt-in' targeted offers delivered directly to their PC or mobile device. The superior benefits of the World Trade Server™ are reassuring given the implementation of a security system for content integrity, mutual authentication, vendor certification and optional end user authentication.

For Improved Customer Relations

The World Trade Server™ cultivates customer relations by providing profile building and data mining tools to develop customer relationships as long-term assets. Personalized m-Coupons and m-Vouchers arrive to the right place (direct to the consumer's cellular phone or PDA) and at the right time (e.g. upon purchase of another item, while in the vicinity of a particular store).

Advanced online CRM and data mining capabilities that create user profiles and personalized offerings "on-the-fly"
A Universal Access Layer enabling m-Coupons/Vouchers/Tickets to be distributed and redeemed through the gamut of protocols such as WAP, SMS, STK, HTTP, GPRS, Bluetooth, etc.
Scalability to handle a growing system
Portability to run on any platform
Redundancy for system back-up
Non-repudiation for true backlog tracing and verification
Unique ID numbers attached to each m-Coupon/Voucher/Ticket for online authentication and integrity

Architecture

The World Trade Server™ is logically divided into the following layers:

Logic layer - serves as the command center of the World Trade Server™ by directing all activities and communications among its internal layers and external applications;
Communication layer - designed as a multi-threaded application enabling many connected sessions to operate concurrently;
Database layer- uses JDBC connection layer to access databases such as Oracle, Sybase, MS-SQL, and Informix

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